Vi Digital Marketing Apprentice in Chicago, Illinois
Vi, recognized as a Great Place to Work and one of Glassdoor's 100 Best Places to Work, owns, operates and develops luxury continuing care retirement communities (CCRCs) in some of the most desirable locations in the United States. With our award-winning and nationally-recognized training and development programs, Vi offers students a unique opportunity to work in a high-performing organization with the chance to participate in Vi's Management Development Program.
The Digital Marketing Apprentice works hand-in-hand with cross-functional teams, community clients, creative, digital database, and media agencies. This position focuses on improving website performance, assist with social media pages, assisting in monitoring online reviews, monitoring social sentiment, and supporting digital paid media strategies. Performs other duties as assigned.
Principal Accountabilities / Essential Job Functions:
Redesigns and updates current marketing assets for the website, email and social channels.
Audits and updates community websites to ensure content updates and accuracy. This includes creating new content assets (images, copy, etc.)
Assists digital marketing team with web content updates and versioning email newsletter campaigns.
Utilizes email service platform to assist in testing direct to consumer emails.
Supports the digital marketing team in management and moderation of social and reputation management platforms.
Works with outside vendors to ensure design components and accompanying copy are accurate and within Company brand standards.
Learns from and participates with agencies and digital team in optimizing website user experience (UX), email design, search engine optimization (SEO) and search engine marketing (SEM) strategies.
Researches digital marketing trends and Vi's competitive landscape to provide high level findings to the broader team.
Runs ad-hoc digital analytics reports, measuring user acquisition, engagement and reach through various channels.
Education and Experience:
Education: Currently enrolled in an accredited undergraduate program with Marketing or Graphic Design focus required.
Licensure / Certification: None.
Work Experience: Coursework in a major related to the position, such as Marketing, Social media, UX, graphic design, and arts is required. Any related experience in advertising, digital and print marketing, and graphic design preferred.
Vi offers apprentices the opportunity to take advantage of the Company's tuition reimbursement program, paid-time off, and other benefits offered our part-time team members.
Bring life to your career.
Vi is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.