The Director of Sales is responsible for marketing and leasing the continuum of care community by working with prospects and referral sources and executing a marketing plan with the objective of maintaining and exceeding budgeted census and revenue goals. Qualifications * A college degree in a related field and/or minimum 3 years sales and marketing in market rate senior housing continuum of care communities (IL, AL, Memory Care). * Pre-leasing and opening of new senior living preferred for opening of new communities. * Exceptional verbal and written communication skills. * Experience using a lead tracking software and Microsoft Office. * Proficiency in digital and social media marketing strategies a plus. * Solid organizational skills with the ability to self-start and follow through on initiatives with minimal amount of supervision. * Implements knowledge of sales techniques and strategies. * Knowledgeable of Minnesota's Fair Housing Laws. * Able to read, write, spell, and do basic math, speak, and understand English. Job Responsibilities and Duties * Meets or exceeds occupancy goals and scorecard metrics. * Meet marketing department standards as outlined in Quality Assurance Process. * Maintain a minimum call to tour conversion ratio of 70% and tour-to-lease ratio of 30%. * Conduct community tours with prospective residents, families, referral sources and visitors and is able to explain differentiated place in the market, community services and pricing. * Understand and can effectively communicate residency requirements. * Handle inquiries, conduct tours, and execute follow-up (including but not limited to phone calls, home visits, correspondence, re-tours, and e-mails). * Document prospect notes in CRM daily. * Submit required documents in a timely and accurate manner. (Commissions, weekly reports, reservations, expense, and mileage report). * Assists the clinical staff in coordinating new resident assessments. * Document referral source activities in CRM daily. * Keep referral sources informed of apartment availability on a routine basis. * Promote and participate in lead generating events for the public and referral sources. * Participate in quarterly marketing meetings. * Participate in weekly L10 team meetings. * Actively participate in sales training sessions and implement new skills learned in training. * Conduct a monthly a Competitive Analysis Report. * Develop and execute community marketing plan, including CEU events in coordination with the corporate marketing team. * Actively pursue non-paid referral sources through business development and outreach activities. * Maintain active membership in organizations that generate networking opportunities. * Maintain prospect and resident confidentiality. * Conduct sales and marketing activities within the limitations set by the state of Minnesota. * Manage sales budget. * Flexible schedule to meet the needs of prospective residents. Great Lakes Management Company is an at-will employer; this job description is a guideline and does not constitute a written or implied employment contract. GLMC is an EO Employer/Vets/Disabled.